How to Use GIFs in Your Marketing
1 – On social media. Pinterest was the first to enable animated GIFs, followed by Twitter. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. Then, Instagram changed the game with Boomerang, which lets users film and share their own GIFs. On any of these social feeds, animated GIFs can be a great way to stand out in a crowded feed.
2 – In emails. Animated GIFs display in email the same way a regular image does. So why not spruce up your emails by replacing still images with animated ones?
Make use of GIFs by showcasing products, making event announcements, or otherwise enticing readers. Check out the GIF below from women’s clothing shop Ann Taylor LOFT: They made a present look like it’s shaking to create intrigue and get recipients to click through to “unwrap” their gift.
3 – In blog posts. Your blog post doesn’t have to be about animated GIFs or structured like a BuzzFeed-style listicle to include GIFs — although, we do love a good dose of silly listicle GIFs every once in a while.
The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.
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43 yrs old Sonographer Kory Blanche from Etobicoke, likes to spend some time creating, chicken coop plans and snorkeling. Has travelled ever since childhood and has traveled to numerous places, for example Air and Ténéré Natural Reserves.
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